Matt Robinson

I build AI products, and help organisations turn new technology into useful products, better decisions and growth.

The work draws on 30 years across strategy, digital product, brand and organisational change. I co-founded AnalogFolk Australia, grew it from zero to an award-winning agency, and took it through acquisition in 2024.

Here, I write about AI, products, organisations and the patterns underneath the noise.

Writing

All writing
  1. 02 Latest Molten Expectations Liquid expectations seeped across category walls over years.
  2. 01 The Monks Who Finally Got to Think One in four Australian workers fear AI will take their job.

Bio

I'm a product builder, founder and strategist. I build AI products, working from the first rough idea through to something people can actually use.

That work sits on 30 years of building businesses, teams and digital experiences. I started in media during the first digital wave, moved through senior strategy roles at Omnicom, WPP and independent agencies, then co-founded AnalogFolk Australia in 2011.

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